Yup, this is definitely on the table since I just read the headline this morning that VA Gov Youngkin announced his opposition to a bill that would prevent law enforcement from seeking and collecting menstrual cycle data [0].

IOW, the governor of a major state (and the party that likes to tout "small government") is fully onboard with tracking your most intimate health data in order to prosecute people for medical decisions they don't like.

In comparison, use of shopping data to prosecute people will be completely ordinary.

I'd like to see someone get convicted and sue the stores for tracking them without consent.

Everyone thinks surveillance capitalism is only harmful to privacy.

They are wrong — it is literally the enabling technology for a totalitarian state. But sure, by all means, improve your next quarterly profits and nevermind the proto-fascists in the wings drooling over your tools...

[0]https://www.washingtonpost.com/dc-md-va/2023/02/14/youngkin-...