The increased use of generative AI tools like ChatGPT has brought to a head the problem that creators have been facing for some time. They worry that these tools are greater masters of their craft than they are. According to a recent article, the explanation is simple: creators have overemphasized one part of the craft, posture. This refers to how creators see themselves and the world, which creates a unique creative “fingerprint”. Creators are not focusing enough on the other two parts, the process, which is how the work is directed, and practice, which involves honing creative skills. Instead, they are relying on techniques, workflows, and tools to direct them. By learning and focusing on the process and practice, creators can improve their skills and not worry about being replaced by AI tools.