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It's status envy all the way down.

"These chemicals crystallize into the same shapes, what should I call my exciting new observation? I know, I'll translate the concept into Ancient Greek, let's see. 'Isomorphism' hey? That sounds very respectable and grand - perfect!".

Counterpoint: https://arstechnica.com/science/2011/09/why-my-fellow-physic...

Could it be that such a term has a well-defined (as far as it's possible in the respective field) meaning in the humanities?

Both times it was like: we define it this way in this paper. I didn't get the feeling it was a general usage thing. The definitions given were plenty rigorous, it's just that there weren't any other morphisms lying around that the author needed to disambiguate between. "Equivalence" would've done just as well.

I think the humanities are important, I just think it would be a better PR move to resist the urge to style them after anything else.

Heh. Inflection point, exponential growth, evolve, ...