OP's blog post says Quora is not doing that. It says Quora's redirecting to gigaom.com from http://www.quora.com/_/redirect?url=http%3A%2F%2Fgigaom.com%... instead of http://www.quora.com/What-are-everyday-apps-that-use-cloud-c....
The technique I described allows Quora to customize the referrer associated with an outbound link.