I’ve been hesitating using ChatGPT for copywriting, in the same way I haven’t used Copilot for anything other than exploration. Part of my resistance is “the principle” in the sense that I’m sick of SEO spam. Part is because I’m concerned I’ll become overly dependent on these tools. And a small part of me, I’m sure, is worried that I’ll become overly dependent on these tools because they can be so effective when guided properly. Maybe I’m more worried about accepting this next phase of generative technology.