Privacy done correctly - especially to a degree that can meaningfully defend against the techniques used for mass surveillance - is technically complicated. The general public feels helpless on the matter. That is why you hear people argue in favor of privacy without taking much action. Improved education will make them feel empowered to act. But we also have to improve the software.

Many people switched to Signal recently when they heard about it for the first time. The only ones I know who stopped using it did so because of UX flaws. Why is there no mainstream browser with an "Enable Tor" button? Probably because it's the browser makers that are virtue signaling, not the public. The browser makers all rely on tracking you to make their business model sustainable. Give the people a true, reasonable choice for privacy and they will likely take it.