Their 1st gen is a flop, already building a bad reputation, that'll be hard to recover, unless AMD's RDNA3 gen suspiciously flop too, there is already a lot of FUD about their high end versions despite crushing NVIDIAs so we'll see how it goes

RDNA2 does better at gaming than Intel's new GPUs, except for Raytracing, they have a head start to be future proof, but it ends there, they didn't plan out their strategy properly, specially when both their drivers and software sucks

Embedded, mobile, consoles, AI, Intel's GPU story there is inexistent