The great thing about Mastodon seems to be that it's bad for promoting.

Several journalists, researchers, and bloggers jumped into Mastodon and tried to do the usual "hot take every day" to get followers. It does not work. There is no vitality. Pumping hot air does not take off. They are really pissed that "retweet" feature is missing :)

I have discovered several people and groups of experts who just do their work, discuss and share knowledge without branding themselves.