What are you saying is false? That they aren't using FAISS? Their whole startup is built around a proprietary ANN solution, which isn't using FAISS.
I also just had a browse through some of the employee profiles on LinkedIn and their team absolutely seems to have the background you would need to build something like this from scratch. https://www.linkedin.com/company/pinecone-io/people/
I've also been on HN long enough to expect a few cynics and conspiracy theorists in the comments.
This reminds me... The creator of Faiss, Matthijs Douze, will speak at our NYC meetup on March 21st. Join up and ask him if he's aware of any sneaky business going on! https://www.pinecone.io/events/meetup-march-2023/
Why? Look at companies like FTX.