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This was all cooked up by people who obviously don't play videogames nor understand the videogame market.

The creators of Fortnite don't want you to take your DLC with you to play another game. They want you to keep playing Fortnite and spend money in their store.

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Fortnite might be a bad example. I could actually see it happening there; Fortnite is big on cross-IP content. I can imagine that buying a skin in Fortnite or a Marvel game and then using it in both could be a selling point. (This could get someone to buy that Marvel game when they might not have otherwise.)

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