This is the folly and downfall of all social causes and political movements. Take any subject that gain political power and inevitably other movements will attempt to latch on to it diluting the message, expanding the focus, and in the end destroying the support.
It'd be a lot easier to for people to start supporting, e.g. markets closer to home, if it wasn't conflate with (1) the push for EVs, (2) the push to reduce emissions vis renewable energy.
I can support pedestrian-trips without it all being about the EV evolution or about some vague altruistic goal about less emissions. Make it more about my health (more walking), neighborness (seeing people around you that live next to you), convenience (I don't need to drive 15 minutes for a gallon of milk) and cost (may not need 2 cars or even any cars evebtually).