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That's exactly the same thing as saying the number of people who fall prey to email marketing has peaked.

How so?

I want to make sure I'm reading your comment correctly: are you trying to say that people are too stupid to figure out they're being played, and that they'll run on the Zynga treadmill for as long as Zynga pleases?

I think data presents a reality less cynical than yours.

It sounds like he's saying that Zynga's business model will plateau, with 'the new suckers born every minute' replacing their fed-up customers that leave.

There's a sucker born every minute. For every existing user that realizes that clicking a button 800 times in a day is a waste of time, there's at least one new unsuspecting zombie adding a Zynga game to their Facebook account.

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