This is almost the definition of a novelty effect. Consider, for example, 3D.
Stereoscopic 3D has gone through at least 5 waves of people trying it, saying, "Amazing! This will change everything!" But so far every time everything has not been changed. (The 5 waves I count: Brewster stereoscopes in the 1850s, 3D still viewers in the 1940s, 3D movies in the 1950s, VR in the 1990s, and 3D movies/TV starting in 2009. Assuming that we see the current wave of VR/metaverse hype as still open, of course.)
The question for me is what happens once something gets past "amazing". For example, consider Shazam's music recognition technology. It was widely considered amazing at the time. But in very short order it became boring, as it had basically one use case, one that did not matter much to most people.