Here's my question though: it states as a direct to consumer sales route. However the pricing includes installation. I don't know of any contractors that would be willing to do a customer supplied part installation for something like a heat pump. I also know that if they did do it, they would provide no warranties around it. So then from the consumers point of view, you've paid $10k to have something installed and if it breaks, you're out of luck and it's time to pay up again.
I'm interested in hearing more about this product and seeing how it works. Would love to chat more about it.