Great article, thanks for sharing. I would have loved more information about the acquisition process (maybe even including your initial email) because this is the most interesting part to me. I would also like to know where the final price settled between your initial offer and the 5x rebuttal (no need for actual price, just a reference).

On a side note, amazing job with the redesign. The new hittail landing page looks great. One thing I noticed however was that you have an extra checkmark on the last row of the pricing page that doesn't seem to correlate with anything. Done on purpose?