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The what's hot section is just as lazy and useless as Twitter trending topics. I almost never find globally hot topics hot. Twitter occasionally has some semi-relevant content there, but Google+ hot topics are dominated by funny pictures and gifs. I can only see this problem growing further as a result of these changes.

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This seems like a problem that is just asking to be solved. I've thought of this before: Just like you can use Location to affect what topics are hot for you, if they could determine a way to select area of interest to filter them it might prove useful once again.

I'm sure it isn't a trivial thing to solve; but not impossible.

Google may already have determined your interests via their Ad profiling. They got me pretty spot-on, you can see what they've pinned you down as liking at http://www.google.com/ads/preferences

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