You don’t like Bill Gates due to his unethical behavior? You call him a tech bro.
That is, a particular kind of insulated and self-reinforcing culture that is distinctly masculine, and comes with all the presumption, chauvinism, and privilege that such a thing always entails. Not to mention treating everything with a somewhat short-term scope: so we get juicero, shitcoins, and now bank runs. Its all just binge drinking on a Sunday night before exams.
I don't think the people who use this term are particularly worried about euphemism, the term is direct.
Noone thinks Bill Gates is a tech bro, he is just the ealier vanguard and as such now more of a rolemodel.
His legacy is mixed, on the one hand he did democratize computing, on the other hand he had monopolistic tendencies. And now feeling guilt, he's trying to use his wealth for philanthropy to make up for his past transgressions.
Tech bros is a term for men who’s life revolves around tech.
If instead the headline had read tech hoes, to riff on urban subculture appropriated by pop TV, instead, people would also treat it accordingly. But this publication consciously decided to run with this headline.
It certainly speaks to their bias, if nothing else.
That said, these investors and founders who are fair weather libertarians deserve to be criticized, no doubt, but we can do so without banal insults. It's an article, for god's sake, not a random comment on some random blog or an instigating tweet.