In this case, telling a private business they are forced to entertain customers who have robbed them, it's outrageous. And while I understand that chargebacks CAN be legitimate, they also CAN and often are illegitimate. When I worked in small business computer repair, we literally got out of the business of selling expensive machines because more than half of all orders were fraudulent and were charge backed with zero recourse -- we lose the machine, we lose the money. We lost an incredible sum of money to thieves this way, and so being told we are forced to do business with them would have destroyed our business.
If you wanted to create a new class of online public service like Twitter and Google and increase regulation on them as one might do hotels, that's one thing. But a blanket requirement that all businesses must entertain customers who chargeback is a nonstarter, imo.