If it was that easy, every new such initiative (whether AI or any previous domain) would have it, of all those that have access to funding.
One reason there's "spam" everywhere, is that a lot of the spam is genuine interest.
Like how Haskell and Rust get tons of coverage on HN with zero (or close) actual marketing spam or advertising budget.
But, there are financial incentives in generating a lot of sensational content, whether positive or negative about almost everything including AI, Rust, political issues, even scientific issues like climate or pandemics, etc.
I am not dismissing it out of hand (that would be bad science) but a critical look is certainly appropriate.
My gut feeling is that the full impact on the real world cannot yet be accurately judged.