The SEO mess was indirectly caused by Google PageRank and other related optimizations.
Maybe we want 2007 Internet instead?
The AI world will inevitably lead to "content optimization", so the Chatbots that will be asked "questions about life" (as of Today, where people usually search on Google "I have fever/depression/a turbulent child/tomatoes in my fridge, what should I do?") will more frequently answer specific products.
Instead of promoting a single website (Current SEO strategy), content producer will be tempted to produce many texts on a great variety of sources, to reinforce the model on a specific subject.
Time will tell if in 2035, we will want 2023 ChatGPT.