I think you'd be surprised what even a little manufactured exposure can do. It doesn't need to be undercover. At almost every company I've worked at that asks for feedback I recommend some version of this. Some things I think you could learn in only a few hours at a Starbucks:
* "Wow that machine is a pain in the ass to use"
* "3 customers got angry at me because ____"
* "Making ___ the way Jane showed me was much easier than the training"
* "I hate it when customers pay using ____"