Why do I think we're about to see levels of gamification and subtle sales that have only been imagined at in the past via astro-turfing?
Maybe I'm showing my age, but trusting an AI to have your best interests in mind, and not that of the company/person who created it seems naive maybe?
If you ask ChatGPT it will simply say Duolingo (as they are a partner currently) and you don't even click through as it throws right to it inline.
https://en.wikipedia.org/wiki/Pareidolia is exploited in the design of cars and appliances but never before by software to this extent. For most people due to the nature of the conversational interface it feels no different than texting a trusted friend. This is probably accidental, one might note it is yet another unexpected emerging property.
In other words if you think para-social relationships on social media were bad for humans you ain't seen nothing yet. Now your search engine is your fren.