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Bear in mind that Google doesn't make money from users who are reasonably tech savvy, have adblockers running and are also of the mindset that they would never click on an ad anyway.

Folks have been complaining about search quality for at least the past 15 years btw.

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Yeah, seems like most people only use the internet to find funny pictures of cats, but does that necessitate a dumbing down of all search results?

How hard would it be for Google to better tailor it's search results based on the complexity of a user's previous searches?

The internet is already bifurcated, because humanity is bifurcated. Roll with it.

I'm already rolling with it, I don't bother searching for answers to complex problems anymore because it's a waste of time.

Many pay for gsuite and YouTube premium

Yes, you are correct but I doubt Google would be such a huge enterprise relying on these subscription-based products where there is already a lot of competition.

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