In a public corporation, this is always true. The first responsibility is to the shareholders. This point seems to be frequently overlooked.
Agree, but they should always keep in mind what made them successful in the first place: the fact that they had backing from users. The day you start listening more to your shareholders than you spend time with your users, there's something really wrong going on.
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How do you see that? I'd say Apple's values come from Steve Jobs' vision of how Apple can best make a profit, so any lack of conflict is trivial.