The headline is misleading.

The researchers propose regulations such as taxing all foods and drinks that include added sugar, banning sales in or near schools and placing age limits on purchases.

It's for the children, of course.

And for your own good, because you, yes you, are clearly irresponsible and can't think for yourself.

Funny ol' world where supposedly smart guys can't think of a better solution for a problem than to ask the government to step in.