The cultural issues were overblown out of proportion with a clear agenda to bring Uber down. The delete Uber campaign was also pre-meditated to malign the company by associating it with trump election.
The whole way things unfolded subsequently (due to several other pile-ons in following weeks, and eventually TK's ouster in mid 2017) still seems surreal to this day.
(I worked at Uber for ~5 yrs and remember this time period well.)