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this is a good example of a preemptive design choice. it's almost always better to optimize for success today, not for success in the future. imo a name like "slab", or even literally "dumb tv" would be much more effective.

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Unhooked invoked “unplugged” with me. It is a good analogy for me. They can still put it as the Slab TV product under the Unhooked brand.

I don't know that I'd buy one, but I'd definitely want an answer to the question of "what the hell's an 'Unhooked Slab TV'?"

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