I actually took it not as an ad but as a case study in a creative business idea.

Super interesting to me. I think a lot of developers like the Ikea aesthetic.

Definitely far more interesting than the deluge of crypto and AI articles.

Relax, it's the weekend, and it's an interesting hack.

Just a couple of weeks ago I tacked on optional legs under a cabinet (all IKEA material, hadn't used them initially), and I like to see there are alternatives.

I guess I enjoyed this ad and felt a little inspired.