If wine prices were determined by taste then the most expensive wines in the world would be Oregon pinos, Rioja tempranillos, albarinos, etc. But in fact most of these wines are dirt cheap. The things that determine the price of wine are mostly the brand of the wine itself and the brand of the region it comes from. Taste plays only a very small role in pricing. And the alcohol content actually significantly effects how people perceive the taste, because when people are tasting a dozen plus wines in a sitting they tend to prefer the ones with higher alcohol content because they stand out more as they lose their taste perception, even if these wines wouldn't be that good on their own.
You might be thinking that I'm being pedantic right now, but having a firm grasp on this concept is important if you wish to understand why people drink what they drink.
Consider how silly it would sound if we talked that way about baking soda.
edit: The only argument I would make against getting drunk, in my case, is that when doing it I'm obviously not taking the healthiest path. But I strongly suspect my food and nicotine habits are much bigger problems in the long-term.