Jobs said,
"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service."
Design is not just one thing or another. It happens at each layer. From deciding how many options you want to present to the user, to how they will be presented. Or deciding how to deal with errors in the backend, versus reporting them in the front end. Design decisions are made the whole way through.
I think this is visible with lots of Apple products because some people complain that they aren’t flexible enough. But reducing configurability is as much a design decision as the colour of the icons. (And sometimes more challenging)