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The Rivian SUV I put a deposit on is comparably priced to the Model X, which is Tesla's nearest similar model. The Rivian pickup exists (as compared to the Cybertruck). Similarly for the Mach-E and the BMW. The Mercedes was ridiculous (over $200k, or maybe almost $200K--I don't remember, just that it was at least 50% more than any of the others).

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The Rivian truck cost around 50% more than the Model Y today. I think the Ford e-vehicles were huge loss leaders for Ford to buy some market share. Mercedes is passing along the actual cost I suppose.

I was close to ordering a Rivian until I saw Ford dumped their ownership of the brand a few months back. I highly doubt they have the ability to scale and turn profitable without a major, driven backer like Ford or Elon. Which is a shame because the vehicles look beautiful.

Tesla has nothing to compete with the Rivian truck, and the Model X—not the Model Y—is the competitor model to the rivian SUV

How comparable is the range?

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