It's good to know that it's on the increase. Still, character encoding seems to be something that is understood by very few people... I wonder how many of these sites are just reporting UTF-8 or something because their web server defaults to it, and not actually encoding special characters properly?
It's certainly very easy to do - I had the problem a little while back setting up a little web app where the web server and MySQL database were both UTF-8, but the db connection was defaulting to ISO-8859-1 or something, causing all sorts of issues with curly quotes etc.