Most complaints about how hard it is to build a website these days, especially when it's a personal site or a blog, are actually complaints that the amount of effort necessary outweighs the reward you get from doing it. If the author's website got 10 million views a month and was a reason for Google's recruiters to be getting in touch he'd think it was a breeze and an incredibly valuable use of time.

Complexity has increased while engagement has dropped. I believe that's the reason for a lot of the 'problems'.