While he didn't invent hot Cheetos, he did go from janitor to marketing director, which is already an amazing accomplishment. It's a shame he's making shit up, because it ruins his own legacy.

There's so much money involved he might actually believe his own story now.

>Montañez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance.... second memoir.... biopic... Both the book and the movie were sold after bidding wars

He probably makes more money as "fake hot Cheetos inventor" than "Frito Lays executive."

There's so little integrity involved when there is so much money.

>The producers of his biopic, despite being informed of problems by Frito-Lay in 2019, announced a cast for the movie in early May.