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Well, to be fair, should every company blog post start with an introduction about what they do? It would get pretty tiresome if I was a regular reader.

The blog post also doesn't link back to the product page.

While the post was meant as a follow-up for the people helping us test, you are right that we're not clear about the product. Our homepage http://heartbyte.com gives you a sense of how the audience votes during the event with their mobile devices. Also, a link was added to post :)