That's just how the music industry has become. As an indie musician myself, it's incredible hard to get heard. So while I don't agree with what was done in this case, I can understand why.
In the 60s you would travel to a music centre. A place where others performing music went. You leveraged a community. If someone in your community made it, it shone a light for everyone and created a scene. People helped each other make it.
That small community with those opportunities have been replaced by centralization without the community or scene multipliers.
With the sheer volume of online music and lack of people to bribe or sleep with, it’s very difficult for a new entrant to get known.
Sharing a song with a group will create memories and stronger associations