But they're still showing us that the results exist. They're trying to have it both ways, by showing the results are tangible progress while implicitly admitting that that progress is too powerful in the hands of the public.

Is there anything that incentivizes Nvidia to publish these results? Is it just needing to get papers out in the public for the academic clout? Something tells me that all this accomplishes is setting the standards of everyone who sees the possibilities, that "this will be the future", and a third party without the moral framework of Nvidia will become motivated to develop and openly release their own version at some point.