>Also, actually doing something about it takes effort/investment from everyone, not just government and corporations.

This is pretty much the standard line corporations throw out to try and shirk responsibility. This is why they've always been so keen on recycling relative to other, more effective methods, for instance.

The implicit message is that rather than the company being forced to change by fiat, "people" just need to take more personal responsibility.

The latter is a pipe dream and the former (e.g. carbon taxes) is the only way of dealing with climate change but they don't care, of course - their profits are at stake.

Hence they always prescribe more personal responsibility.