I guess what I need to figure out is how to incentivize visitors to answer my questions (or if they even need incentives in the first place).
I like this idea (even if it creates more stuff for me to test). :-D
Would you say that the following is an improvement?
Also, good job eliminating the extra page in between clicking the button and the contact page.
The only thing I'm not 100% sure about is the character on the contact page. It's a high quality illustration, but his expression might cause an upset/worried feeling when someone hits that page. Now that your copy is so good, I would consider removing him and just centering the copy & contact form.
Any plans to start a blog about your tests and subsequent product development? I know I'd be very interested in reading it, and I think a lot of other people here would as well.
http://graphicriver.net/item/business-man-mascot/119027?WT.a...
I'll think I'll have to run some A/B tests to see what effect the little guy and his different expressions have on visitors.
Excellent idea. And that's exactly the type of activity that would make for a great blog post!