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I'm a bit wary of offering a logical explanation for something that is less reasoned and more habitual/cultural, but if I had to, I'd say corporations present a single unified posture that is not necessarily reflective of the posture of any single constituent of the corporation. Thus, it is somewhat fallacious to attribute that (carefully curated) posture to any(/many/most/all) of the individuals within that corporation.

Incidentally, I think it's funny (but justifiable) that you used "is" here:

> But Facebook as a company is plural

I think the implied statement is "the word for Facebook as a company is plural".

I agree that "Folks (at Facebook) are certain..." sounds right, but less sure about "Facebook are certain...".

Why is "folks" the right way to think about that? Why is it not "Mark (Zuckerberg) (at Facebook) is certain..."?

Are you singular, or the amalgamation of constituent cells?

I are both, really