FTA: But what sets Community apart is the dialogue that celebrities and brands have with their customers, who provide troves of information about themselves, which the brand owns and isn’t shared with Community’s other clients.

Oseary was originally drawn to Community because of his role as a music manager, he said.

“I have no way to know who came to the concert tonight. I have no way to speak to them again once they leave the concert. I have no way to know who bought the album,” he said. “With Community, once they text the number, we now have a way to stay in touch directly. And that information is not owned by anyone but the artist, the talent or the person who’s building a business.”

And SMS solves this because…the user took an action by accepting text? What?

I think this is fascinating, another ‘social media’ company, now with some serious management that is focused on celebrities and brands. This sounds super faddish. But I guess I will have “Ashton Kutcher’s” phone number in my contacts now, so…I’m cool! Hold up gotta text McDonald’s back…I can see ChatGPT used here…