A look at some of their financials has the trading at 32 times earnings where Apple trades at 28 and Coca-Cola trades at 29. So for luxury that doesn’t seem too high and from the list I have heard of a number of their brands. There is certainly value in a brand name, which is why I used two examples of other known brands in other industries. This lvmh company though is also growing at almost 20% per quarter. My guess also is during a mild recession luxury goods tend to hold up. While I wouldn’t buy it myself because I know nothing of luxury goods based on the businesses I see listed not all in clothing which I had assumed I would say the brand names may not be as significantly valued as one might think.