From what I can tell:
1. The NYT didn't run the story "Death and Football" on their site
2. They provided a link to a bad scan of the PDF of "Death and Football"
3. The story, "Death and Football", is not easily accessible anywhere else (if at all?)
4. The point of the main Times story by Nocera directly related to the article
5. The only offense so far is: the PDF was hosted on Times servers
The only thing you can argue against is #5 and I think you could make a valid "fair use" argument based on the some of the other points. The PDF provided context.
And again, if the "fair use" argument doesn't hold up I think any story about this "theft: would take 3 paragraphs and not 30 or so...
Disclaimer: I'm a former Times employee (developer)