Why is that so? Fashion is often local to the culture, with different cultures appreciating different, if not opposite things. Eg, tanned skin tone. Tanned skin is popular in America, to the point of having tanning salons - it means you have the leisure time to spend it outside. In China, the opposite is true: tanned skin means you're so poor, you work outside. Fairer skinned people have the money to not go outside to work. Thus, what's fashionable isn't been the two countries isn't going to be the same because of similar differences in culture, so it's hard for me to take that for granted that fashion should be movies. And then even then, movies have the similar problem. How many Bollywood hits are global hits?