don't overcharge just bacause you don't have a lot of competition.
But that partly encourages new competitors. If a market is dominated by a good product at a good price, it's harder to compete than if it is grossly overpriced.
But that partly encourages new competitors. If a market is dominated by a good product at a good price, it's harder to compete than if it is grossly overpriced.
I believe that this is why price is not a competitive advantage and you need more substance to beat out your competition.