I see the plug doesn't seem to be going well, but it interesting to me that Amazon is the only service with something somewhat similar with Prime's X-ray. I know it's easier for them since they have IMDB, but I don't understand why I can't at least have a "Cast/Characters" popup in the other services. Even if it's just the whole cast and not contextual to the scene.
You make a great point. X-ray is a prime example of the potential for extending and enhancing the viewing experience, even with something as simple as a persistent character/cast sidebar. Netflix has a version of this but as a separate site called tudum that feels more like a information dump. And Disney has disney extras which is primarily behind the scenes videos. I suspect it's harder for them to do in platform-agnostic way. Amazon has the benefit of IMDB as you noted, while Netflix, Hulu et al would have to build from scratch.
This extension seems rather interesting, but I suspect you may have harmed your brand more than you helped it by making the above post.
The opposite of love is not hate, it is indifference they say so I'll take that ha! Any suggestions on how to better approach these things? I'm like a fish out of water when it comes to branding, so would be happy to learn from anyone with constructive criticism. Thanks!