It is a reasonable concern. That domain offers negative weight in the relative "truthiness" of reporting, since it is now open to contributors of very wide skill, variety, and reporting rigor. The Forbes name used to matter, but it's contributor model drags the perception of brand accuracy down.
Brad Templeton is a credible author in the self driving space. It seems like the Forbes concern is just a convenient excuse to dismiss content that doesn't agree with the GP's view points.