One of the New Zealand cell phone companies has done this same deal and are advertising it heavily at the moment (along with SpaceX branding, which may not be the positive they think it is right now)
Which I suppose would be good for those very rural farmers. Maybe places along the west coast/milford/fiordland would def benefit from it. Guess it's one of those things we wait and see how it gets rolled out. And boaties I guess. Basically anyone who can't connect to fibre, and that fibre rollout is pretty extensive as it stands!