You can't make a career in academia without addressing AI ethics these days. I guess the startup or its financiers still run in academia mode.
Speaking as someone doing LLMs with banks, gov agencies, etc, and recognizing enterprise is ~1/2 of b2b and the US market is huge for tech.. this isn't super different from bringing in a consultant who will get actively/passively fired vs not for pissing off the customer. In most cases, we'd take inoffensive vs slightly better just to head off that huge risk.
I suspect most researchers don't think this way, but hard to avoid at the leadership ($$$$) level, that's just modern business culture, and that's who funds it ultimately