Agreed. The tell is the word "annoying" in this sentence: "Nor does Hsieh’s time at Harvard prove to be particularly illuminating: he, like many annoying undergraduates there, tested out his entrepreneurial chops in his dorm room". Only a member of a competing subgroup would use the word "annoying" like that. I'm surprised an editor didn't catch it. It gives away that the subtext here is inter-elite competition (media vs. tech, arts vs. business). The article is a stroke against one elite group (Hsieh and tech entrepreneurs) by another (the author on behalf of his New Yorker audience). You could write the same thing in reverse, bashing the author and questioning how he got in at the New Yorker, the same way he questions how Hsieh got his seed money. It's a deliciously nasty takedown and a perfectly chosen topic: equal parts envy and schadenfreude, and risk-free because the dude can no longer defend himself.